The Peach Fuzz
Pop-Up Shop

Below you can see my process work with this pop-up shop retail project. We were tasked with finding a client off of Etsy and creating a pop-up shop with two shipping containers, as well as, create our own custom cash wrap and fixtures. Renderings and floor plans were done in Revit/Enscape and the rest was done in Adobe Illustrator/Photoshop.

Brand Identity

The Peach Fuzz is an Etsy shop that sells products that support many causes going on in the world. The owner, Elizabeth Hudy wants her customers to make activism accessible and fun while giving them a colorful and fun way to raise their voice. People should stand up for what they believe in. By wearing or accessorizing with Elizabeth's handmade products you are not only supporting her business, but also supporting Black Lives Matter, climate change, feminism, and many others.

Donations

Elizabeth has been able to donate over $11,000 to NAACP LDF and RAICES with the profits that she makes from her Etsy shop. She is also willing to add new charities or partnering on fundraising efforts.

Positives

The Peach Fuzz has got 5 star reviews in the past 7 days.

12,769 Total Sales

5,034 Admirers

Concept Deconstruction

FLOWER

Mood
Board

Re-branding Logo Ideas

Precedent Studies

Birkenstock

SoHo, NY

TPG Architecture

Birkenstock’s retail space was the first brick-and-mortar store in NYC, nestled in the heart of Soho at 120 Spring Street. The building was built in 1920. The store’s exteriors, facade, and windows were refurbished back to its early 20th-century condition. This sense of heritage is also reflected in the shop’s interiors. Decor, furnishings, and display cases honour the brand’s core materials found on their shoes and accessories of leather and cork. The atmosphere of this space is comfortable and welcoming which are qualities many people would associate with the classic Birkenstock sandal.

Lands’ End

Fort Lauderdale, West Palm Beach,

Chicago, Atlanta, Boston, Toronto

Steel Space

The interior of Lands’ End unit was designed to look and feel like a beach house with the white wood finished floors and sand dunes. There were many custom walls on wheels which allows for more merchandise options. There were also changing rooms available for customers to try on different clothing. The shelving and mannequins give the space the retail environment. The workers are experienced professional swim fit experts and took measurements of customers in order to fit people in a perfect fitting swimsuit. After being fitted in the right swimsuit for the customer, the swimwear could be purchased at the popup store or online via iPad or on the website.